5 Best App Store Optimization Tools To Improve App Store Ranking

5 Best App Store Optimization Tools for Better App Store Ranking in 2023

As an app developer, marketer, or business owner, you want your app to be seen and downloaded by as many users as possible. But with millions of apps competing for users’ attention in the app stores, how can you make your app stand out and get noticed?

The answer is App Store Optimization (ASO). ASO is the process of optimizing the visibility and conversion rate of your app in the app stores, which leads to higher app conversion rates and downloads.

According to App Radar, approximately 65% of people use the search function to find new apps on the app store.

To achieve effective ASO, you need the right ASO tools, which we will discuss in the article, to help you achieve better results with your app store optimization in 2023.

So, without wasting any time, let’s dive in!

How ASO Tools Can Help To Improve App Store Rankings

ASO tools act as reliable allies for optimizing your app and boosting app store rankings. They have all the features and functionalities you need to make your app more noticeable and appealing to your target users.

Here are some of the ways that ASO tools can help you to improve app store rankings:

  • Keyword Research: You can find the best keywords for your app that match what users are searching for. Also, it tells you how popular and competitive those keywords are in different countries and languages and how they impact app store rankings.
  • Competitor Analysis: With ASO tools, you can spy on your competitors’ app store listings, keywords, ratings, reviews, downloads, and revenue. You can also see where you stand against top competitors.
  • App Store Listing Optimization: By leveraging AI-powered suggestions and best practices, these tools can help you optimize your app title, subtitle, description, icon, screenshots, and videos.
  • Ratings & Reviews Management: It lets you monitor, analyze, and respond to app reviews. In addition, you can get sentiment analysis and feedback reports to find out what users like and dislike about your app.
  • App Store Performance Tracking: App store metrics like impressions, page views, downloads, revenue, retention, churn, and lifetime value are easy to track. Moreover, you receive alerts and notifications whenever you have significant changes or issues with your app store performance.

As you can see, with ASO tools, you can save time and get valuable insights for effective app store optimization. However, not all tools are equal in features, user interface, and pricing. With this in mind, we’ve curated the list of the top 5 best ASO tools available in 2023 that can immensely help you boost your app store rankings effectively.

List of 5 Best App Store Optimization (ASO) Tools for 2023

Check out our list of 5 top-notch App Store Optimization tools for 2023, and learn about their impressive features, pros & cons, pricing, etc., so you can increase visibility and rank higher for your apps on both Google Play and Apple App Stores.

1. Apptweak

When it comes to top-performing ASO tools, AppTweak takes the spotlight. It goes beyond traditional ASO functionalities, offering a comprehensive suite that includes marketing intelligence, ad intelligence, and review management. Trusted by renowned brands like Ixigo, Farfetch, and Razorpay, AppTweak proves its worth.


AppTweak’s intelligence-driven approach focuses on optimizing your keyword strategy for growth. It boosts app store ranking and equips you to create high-converting pages. AppTweak provides valuable data-driven insights to fuel your decision-making whether you have a generic or gaming app.

Countless industry giants, including PayPal, Jam City, and Yelp, rely on Apptweak as their go-to ASO tool. With its keyword research and suggestion feature, developers can uncover relevant keywords to propel their app to the top of search results.

Additionally, AppTweak leverages Apple’s Search Popularity to display keyword search volumes and offers a difficulty score for informed keyword selection. This empowers you to choose the most promising keywords for optimal ranking potential.

Key Features:

  • Estimate app downloads and revenue
  • Optimize app metadata and creative elements.
  • Track ASO timeline and metadata history
  • Monitor keyword-based installs and ranking history.
  • Research and Access keyword volume and popularity reports
  • Analyze the impact of keywords on app performance.
  • Translate keywords for international markets.
  • Keep a close eye on competitors’ activities.
  • Monitor visibility score and category ranks.
  • Leverage ad intelligence and app analytics for insights.
  • Research and Access keyword volume and popularity reports


AppTweak has a variety of pricing options. Subscribers can pick from the following pricing bundles on a monthly or annual basis:

  • Starter: $69/month
  • Guru: $299/month
  • Power: $599/month

2. ASOTools

ASOTools lives up to its name by providing a focused and efficient solution for App Store Optimization. Particularly suitable for beginners and small businesses, this dedicated tool makes it easy to enhance your app listings, offering a range of features for keyword research and app performance monitoring across categories and locations.


One of the standout aspects of ASOTools is its free browser extension, which offers valuable assistance to streamline your ASO activities. It covers an in-depth analysis of your app’s key performance indicators (KPIs) and enables you to monitor your competitors’ performance closely.

Data analysis is another strength of ASOTools, offering accurate downloads and revenue estimates for mobile games and apps. Furthermore, you can track top apps and games by applying filters such as category, country, ratings, downloads, revenue, monthly active users (MAU), and the number of Facebook ads. This data-driven approach empowers you to make informed decisions for optimal app store performance.

Key Features:

  • Advanced keyword analysis
  • Seamless integration with API
  • Free browser (Chrome, Safari) extension
  • Comprehensive analytics for app data
  • Compatible with ChatGPT extension
  • Estimates of Monthly Active Users (MAU)
  • Tracking of rankings and review trends
  • In-depth research on competitor apps
  • Accurate reporting of Google search volume
  • Expert guidance for app store marketing


Monthly and yearly plans from ASOTools include:

  • Basic: $9/monthly (only monthly plan is available)
  • Growth: $59/month or $588 annually
  • Business: $299/month or $2304 annually
  • VIP Enterprise: $10,000 annually

3. Sensor Tower

A highly regarded mobile marketing intelligence platform, Sensor Tower is equipped with many powerful features, including powerful ASO intelligence. Its Store Intelligence provides access to millions of data points, enabling you to make informed decisions and optimize your app store presence. With App Intelligence, you can refine your keyword strategy and gain valuable insights into your competitors.

Sensor Tower

Here’s a glimpse of the valuable store data available through Sensor Tower:

  • Discover the most popular apps and top publishers based on downloads, revenue, category, or country on Google Play and Apple’s App Store.
  • Conduct comprehensive keyword research, including traffic and difficulty scores, competition analysis, and insights into your competitors’ keyword usage.
  • Leverage keyword suggestions and utilize the Predictive Rank feature to estimate your app’s likelihood of ranking for specific keywords.
  • Seamlessly translate keywords and evaluate the effectiveness of your localization strategy.

Moreover, it prioritizes security and privacy, empowering app owners to make data-driven decisions. Their clientele includes leading global companies like Warner Bros Games, Hershey, Chanel, etc.

Key Features:

  • Marketing reports with actionable insights
  • Rich data for informed decisions
  • Analyze competitor data effectively
  • Keyword insights for optimization
  • In-depth app store intelligence
  • Comprehensive ad intelligence solutions
  • Insights on user engagement metrics
  • Analyze localization effectiveness efficiently
  • Valuable store data at your fingertips.


For developers and small businesses, Sensor Tower offers the following subscription plans with a 14-day money-back guarantee:

  • App Intelligence Pro: $79 per month
  • App Intelligence Business: $399 per month
  • For Enterprise: Custom Pricing

4. App Radar

App Radar, an acclaimed AI-driven tool, is your ultimate solution for App Store Optimization. Trusted by users worldwide, it simplifies the optimization journey by providing segmented and result-oriented features, allowing you to achieve your ASO and advertising goals seamlessly.

App Radar

It provides a wide range of capabilities, encompassing market intelligence, keyword research, ASO workflows, competitor analysis, rating and review management, and performance tracking. It caters to organic and paid growth campaigns, making it an all-in-one platform for app growth and acquisition.

App Radar is recognized as one of the leading players in the ASO arena, catering to an impressive clientele such as iTranslate, Arise, Kolibri, Wargaming.net, Meister, and Mixvibes.

Furthermore, it provides insights into your app’s keyword rankings and allows you to compare them with your competitors. You can gain a competitive edge by reverse-engineering their keyword strategies and assessing their presence on Google Play or App Store.

Key Features:

  • Utilize in-depth keyword intelligence.
  • Gain market intelligence and insights.
  • Track app performance accurately.
  • Monitor and optimize ad performance.
  • Manage app localization seamlessly.
  • Manage ratings and reviews effectively.
  • Streamline ASO workflow and optimization.
  • Ensure GDPR compliance for data protection.
  • Conduct competitor research and analysis.


You can opt for the following subscription plans from App Radar:

  • ASO: $69/month or $696 annually
  • Growth: $159/month or $1596 annually
  • Power: $490/month or $4896 annually
  • VIP Enterprise: Custom Pricing

5. AppFollow

AppFollow is a highly reputable ASO and app reputation management tool trusted by industry leaders such as Discord, HubSpot, HBO, Disney, and Lyft. It provides a comprehensive solution for managing your app’s listing, reputation, exposure, and success. Despite its robust features, AppFollow provides transparent pricing suitable for most businesses.

AppFollow claims to increase weekly impressions by 5 times, organic downloads by 490%, and conversion rate by 11%


This tool excels in localization, allowing you to customize your ASO content for different regions. AppFollow’s extensive features include country-specific reporting that enables you to track downloads, conversion rates, and keyword rankings. With Top Chart Rankings, you can stay updated on trending apps and analyze your competitors’ ASO strategies.

Additionally, with AppFollow’s keyword analysis tool, you can identify relevant keywords and translate them automatically for localization. The bottom line is that AppFollow can significantly increase your app’s weekly impressions, organic installs, and conversion rates.

Key Features:

  • Advanced keyword research
  • App discovery notifications
  • In-depth app data analytics
  • Email and Slack alerts for ASO
  • Agent performance monitoring
  • AI-driven tags for semantic reviews
  • Comprehensive ASO data and reports
  • Research on competitor positioning
  • Ranking, rating, and review monitoring
  • Automatic tagging and translation of reviews


With AppFollow, you can choose between the following subscription plans:

  • Essential: $159/month or $1716 annually
  • Team: $705/month or $7608 annually
  • Business: Custom Pricing

How to Pick the Right App Store Optimization Tool to Improve Rankings

Now that you have the list of fantastic ASO tools. But, before picking the one, you should consider various factors to ensure that it aligns with your specific needs and goals.

To choose the perfect ASO tool, consider these key factors:

  • Compatibility: When selecting an ASO tool, ensuring its compatibility with your targeted platforms is imperative. Whether you have an iOS or Android app, you need a tool that supports the respective app stores. If you have apps on both platforms, opt for a tool that accommodates both seamlessly.
  • Features and Functionalities: Consider the specific features and functionalities that align with your ASO strategy. Before you begin, you should decide whether you need capabilities such as comprehensive keyword research, competitor analysis, optimized app store listings, A/B testing, ratings & reviews management, etc. Look for a tool that offers a complete suite of features that address your specific requirements.
  • User-Friendly Interface: The tool must have an easy-to-use interface that facilitates smooth navigation and understanding. Thus, always opt for a tool that presents clear, actionable insights, streamlining your ASO process and empowering you to make informed decisions easily.
  • Affordable Pricing: Initially, we advise you to go for a reasonably priced ASO tool because there may be better courses of action than spending too much upfront. Try the free version or go for the basic subscription plan first, and after testing, select an ASO tool that offers a pricing structure suitable for your budget while providing excellent value for your investment.
  • Customer Support: Access to timely assistance is crucial in case of any issues or queries. So, make sure the ASO tool you choose must offer reliable support channels such as email, chat, or phone to address your concerns effectively and help you make the most of the tool’s capabilities.

Remember, the right ASO tool is the one that seamlessly aligns with your app’s unique needs and goals, helping you achieve higher rankings and visibility in the app stores. Make an informed choice based on the factors we’ve discussed above to maximize your ASO success.

Closing Remarks

Congratulations! Now you have learned about the top five app store optimization tools for 2023. By leveraging the power of these tools, you can take your app’s rankings and visibility to new heights.

Keep in mind that ASO is an ongoing process. Be open to experimentation, testing, and adaptation. Every app is unique, so finding the right mix of strategies and tools may involve some trial and error. Stay curious, analyze data, and keep learning.

Lastly, consider yourself fortunate if you lack technical knowledge but still aspire to build a mobile app! Because with APPExperts, you can create your native mobile apps without writing a single line of code. So, what’s holding you back? Try it today and stay ahead of the curve!

Frequently Asked Questions:

  • Why is App Store Optimization important?

    App Store Optimization (ASO) is crucial because it helps increase your app’s visibility, organic downloads, and overall success in app stores. It ensures your app reaches the right audience and stands out among competitors.

  • How do ASO tools help in improving app store rankings?

    ASO tools provide valuable insights and data to optimize your app’s metadata, keywords, and visuals. They analyze competition, monitor performance, and suggest improvements, leading to higher app store rankings and increased discoverability.

  • What features should I look for in ASO tools?

    When selecting ASO tools for app store optimization, consider features like keyword research, competitor analysis, app performance tracking, localization support, and A/B testing capabilities. These features empower you to make data-driven decisions and maximize your app’s visibility and conversions.

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