There are now billions of smartphone users, and that number is only expected to grow. This will provide a massive new audience for mobile app development and consumption.
There are currently more than four million apps available on the Apple App Store and Google PlayStore, so you’ll need a well-thought-out mobile app marketing strategy to compete for users’ attention. Reports show that ASO openly attempted to rank mobile apps, particularly custom apps developed from full-stack websites.
Introduction to App Store Optimization (ASO)
App Store Optimization (ASO) involves boosting app visibility inside the app stores and improving the app conversion rates. The two most popular app stores are Apple’s App Store and Google’s Play Store.
Let’s say you’re interested in making an app or you currently have one available. That’s where ASO is crucial if you want to make your mobile app jump out in the increasingly competitive app store industry. “ASO is not a “one and done” endeavor; it necessitates an ever-vigilant focus and regular revisions.”
You must have an App Store Optimization Technique to get your mobile app to the top of the searches in the App Stores, where even more potential consumers and fans will view it.
Here are seven simple App Store Optimization (ASO) strategies to increase your app’s visibility and downloads.
Explore Potential Keywords
Finding the appropriate keywords to use in your search engine optimization efforts is decisive. You need to learn which search terms your target audience uses and which terms your strongest competitors use.
- Customers will easily find your application in the app store if the keywords are a good fit for their demands.
- There’s no need to risk a drop in search engine results by stuffing your app’s metadata with keywords that have nothing to do with the app itself (i.e., singular or plural).
- Avoid using “app” and competing for brand names in your keyword strategy.
We advise beginning your keyword research with Google’s Keyword Planner before moving on to optimization tools provided by your app store, including GTmetrix and Mobile Action.
Title And Meta Description Optimization
A title is a significant aspect of metadata that can be used to facilitate multiple downloads. As long as you keep your title under 25 characters, it will be displayed on the app’s browse screen. For more downloads, memorizing the title is also important. By using the most popular keyword, your app will be more discoverable.
First, decide on a title; then, look for the software you want to use. Your title isn’t really original if hundreds of others use it. Multiple relevant keywords should be sprinkled throughout the whole description, but not all inside the first 250 characters. In order for the intended audience to see what comes next, they will have to click the “read more” button.
Include Eye-Catching Images & Icons
You should pick an iOS app that is much simpler and more memorable so that people will remember your business. You should differentiate yourself from the sustainable clients of your top competitors by using a color scheme that is distinct from theirs.
It would help if you didn’t skimp the screenshots since most users will look at them before downloading. Make full use of the marketplace’s image-uploading capabilities for the best results.
A colorful template can help your screenshots look more polished and presentable. To do this, you shouldn’t rely solely on text but on visual elements that demonstrate your software as superior to its rivals.
Add A Video To The App’s Landing Page
If you include a video about the app on its page, you may see an increase of up to 35 percent in the number of downloads it receives. This moderate but consistent growth is sufficient to optimize your headline and visuals by 15% and 30%, respectively. Your position in the rankings will directly affect the number of downloads you receive and vice versa. Because most customers like to explore and install an application in a matter of minutes, you should upload a video demonstrating the most beneficial aspects of your app.
Conduct Market Research On Your Competitors
To succeed in ASO, you must know what your competition is doing. When submitting your app to the market, the best place to start is by selecting the appropriate category. When deciding which category to enter, it is crucial to think about:
- The scope of rival businesses.
- How many apps have regular updates?
- The download popularity of the category.
After publishing your app to the industry, your next step is to keep an eye on the competition. Check if they move up or down in the rankings after implementing modifications to the keywords or metadata. To stay ahead of the competition, you should always work to achieve high search engine rankings for newly discovered keywords.
In addition to keeping an eye on apps that use comparable top keywords, you should track apps that serve a similar purpose and have similar features. In addition, you’ll need a competitive analysis tool and be able to select just five main rivals for managing an ASO routine properly.
Establish Some Backlinks
You’ve decided that you want to create backlinks of the highest possible quality, right? In this scenario, your app needs authority according to the rules that the current version of Google’s algorithm uses. It also needs to be actively affiliated with the link that was provided to it. Backlinks can be either textual or graphical, depending on whether or not they use the Meta (alternative text) tag.
However, there is significant disagreement about whether or not backlinks are beneficial to ASO or not. Putting more emphasis on the quality of your backlinks rather than the amount of them is the most effective tactic you can do.
Utilize Traffic and Downloads to Drive App Store Page Views
It is a terrific approach to generate traffic to the pages of your app that are located in the app stores to have a website that is specific to your app and optimized for search engines. A site solely dedicated to your program will boost its exposure in search engine results, providing users who find it using web search with an additional channel to discover, download, and install the application.
Just two examples of paid app marketing that may be used to enhance downloads are Apple Search Ads (ASA) and Google Universal App Campaigns. Other paid app promotion options exist as well (UAC).
Inevitably, mobile app sites in the App Store and Google Play need to capture customers’ attention, pique their curiosity, and encourage further engagement. The purpose of ASO is to increase your app’s presence in organic search results and increase the number of people who choose to download your app from the app store. Therefore, you need to ensure that this process isn’t a one-time event but a continuous and iterative one in accordance with the normal work procedures and experiments to draw your attention to their products and get them in front of many audiences.