In this digital age, ad monetization has grown to unprecedented heights, as this proven tactic lets app businesses make money in massive numbers.
For instance, you see different sorts of ads when reading an article through an app or playing a mobile video game on a gaming app. Various mobile ad networks enable app businesses to increase their customer bases, improving sales and revenues.
These mobile ad networks let businesses place distinct ads in their respective apps. This way, they can smartly monetize their apps without difficulty.
AdMob is one of the most impactful ad networks for app businesses in technology, healthcare, e-commerce, and other industries. Companies or firms can start generating money using several ad formats available on Google AdMob.
This blog post will explain the key Google AdMob ad formats that can inspire businesses to make money by displaying ads in their apps.
What Do You Mean By Google AdMob?
Google AdMob is a notable ad platform powered by Google that allows app developers to earn money by monetizing their mobile applications.
Mobile app developers can earn handsome amounts of money using in-app advertising through Google AdMob, which supports Android and iOS apps.
Moreover, app developers can make the most of the famous ad platform by displaying top-notch in-app ads to relevant target audiences.
How Does Google AdMob Work in Reality?
If you want to grab the attention of your existing and potential customers through ads, use Google Admob. For that reason, you must know how Google AdMob works practically.
AdMob helps small and large businesses display ads to their mobile application users. The ad platform collaborates with advertisers who want to market their services and products using mobile apps.
AdMob allows advertisers to create engaging media advertisements, enabling them to attract millions of Android and iOS users worldwide.
Google AdMob shows ads without fuss using an ad container. These ad containers are ad units that help advertisers display various ads depending on their business needs.
In addition, ad units show ads to target mobile users by sending requests to Google AdMob. Advertisers select ad formats and types, ensuring Google AdMob knows which advertisements to display.
Google AdMob chooses an advertisement depending on the format and ad type of the ad unit. These advertisements are shown inside the ad units.
Various Formats of Google AdMob
Google AdMob offers numerous ad formats, such as Banner, Interstitial, Rewarded, and Native. Unsurprisingly, these formats greatly influence the user ad experience.
Banner Ads
These rectangular ads utilize an app layout’s top or bottom position. Interestingly, the ad changes regularly depending on the information Google AdMob delivers.
Banner ads allow businesses to grab current and new customers’ attention instantly. When displaying ads to target customers, businesses will need to select the ad type first.
Google AdMob enables small and large companies to show three ad types: Interactive, Videos, Text, image, and media-rich.
Interstitial Ads
Interstitial ads are a perfect example of interruption marketing as users experience such ads in the app when a session concludes. If you want to show interstitial ads in your apps, select your ad unit’s format as interstitial ads.
Similarly, you can select your desired ad types to display the preferred content format of the ads. Moreover, you can benefit from the frequency cap option, which lets you decide how often a customer can see the ad in their app.
Rewarded Ads
Rewarded ads, as the name suggests, help users get rewards for watching ads while using gaming apps. These ads are famous among users because they can select if they wish to see ads.
Through rewarded ads, small and large businesses can increase the number of ad impressions. If you wish to use rewarded ads, select rewarded ads as your ad format.
Global Digital Advertising Market Size and Future Potential
The global digital advertising market will progress to US$ 740.3 billion in 2024. Likewise, the digital advertising market will reach US$ 965.6 billion in 2028.
Looking for Professional Help?
Whether you manage a small or large business, you will have to implement a digital advertising strategy to boost your sales and net revenues in the future.
If you operate your business professionally through a WordPress website, you can rely on APPExperts. APPExperts is an exceptional mobile app builder that transforms WordPress websites into engaging Android and iOS mobile apps without issues.
Once you convert your WordPress sites into attractive Android and iOS mobile apps, you can display ads to your target customers using different Google AdMob formats.
As a result, you can improve your conversions and sales to the next level and reap rewards in the form of improved customer relationships and profitability.
What is Mobile App Advertising?
Mobile app advertising shows ads to customers on tablets and smartphones within Android and iOS mobile applications. This marketing tactic helps mobile app developers generate substantial profits by reaching large, engaged customer bases.
What is Mobile App Monetization?
Mobile app monetization involves a combination of different strategies, such as In-App Purchases (IAP), paid apps, subscriptions, data monetization (user consent required), and In-App Advertising (IAA).
Using these mobile app monetization tactics, businesses of various sizes can generate reasonable revenue. However, the success of such a strategy depends on factors like user behavior, target audiences’ preferences, functionality, and more.
Wrapping Things Up
We hope you appreciated our blog post describing the importance of Google AdMob ad formats. Mobile app monetization is one of businesses’ leading yet fruitful money-generating tactics when displaying ads to their target customers.
In this blog post, we have explained various ad formats small and large businesses must know to interact appropriately with existing and potential customers. Your ad format must match your app’s design and target audiences’ demands.
