Do you know those intrusive, full-screen ads that take over your phone screen while browsing the web or using an app? They’re called mobile popups, and they can be really annoying. But they can also be effective when used correctly.
In this article, we’ll show you how to create mobile popups that convert. We’ll give you some design tips and show you how to use them to increase your conversion rate.
Why are Mobile Popups Important?
Now that we’ve talked about how to create mobile popups that convert, let’s talk about why they’re essential in the first place.
Mobile popups are vital because they help you capture leads and grow your email list, which is essential for any business. And not only that, but they also help you improve your website’s conversion rate, which is the percentage of visitors who take the desired action on your site (like signing up for your email list or buying a product). Mobile devices now account for over 62% of the total web traffic. This means that your focus should be on improving user experience on mobile devices.
Even better, mobile popups are easy to create and can be done in just a few minutes. So, if you still need to start using mobile popups, now is the time to start.
Types of Mobile Popups
Floating popups:
These are excellent for advertising discounts, specials, free shipping, and other benefits because they are displayed as a simple bar at the top or bottom of the page.
If the user is intrigued, you may also make them clickable to show registration forms or other details. Floating popups are the best option if you want to be as unobtrusive as possible.
Slide box popups:
Mobile slide box popups are bigger than floating popups and appear in the corner of the screen, leaving room for the primary content to be shown.
These work best when the visitor has shown interest in your website by viewing many pages or staying on your page for a predetermined period.
Featured popups:
Above the primary content, these popups appear in the center of the screen. They should display once the user has indicated interest by leaving the landing page, even though they are not full-screen popups.
The Problem with Mobile Popups
You’ve seen them before. You’re browsing your favorite website on your mobile phone, and then suddenly, a popup pops up on the screen, blocking your view. It can be frustrating, and it’s a common problem with mobile popups.
Most people won’t stick around to see what the popup is about. They’ll just close it or navigate away from the page. And that’s exactly what you don’t want your popup to do—drive away potential customers. That’s why we’ve come up with superb pointers to note while creating mobile popups.
How to Create Mobile Popups That Convert
When it comes to creating mobile popups that convert, there are a few things to keep in mind.
1. Pick The Right Incentive
This can be considered one of the most critical points, as what you apply on a desktop can work on mobile if the right incentive is offered.
Why will a user convert through a popup? Well, you need to give them the reason. Plain and straightforward reasons can be a promise to provide incredible discounts, great content, or exclusive updates.
Also, make sure that your popup is relevant to the page that the user is on. If you’re asking them to sign up for your mailing list, make sure they’re on a page where they can sign up.
2. Pick the Best Position and Format
If you are creating a mobile popup, you must follow strict rules regarding format and position to avoid falling under the radar of Google.
To avoid crossing any UX or SEO redline, you need to follow the following strategies.
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Use Small Buttons on Your Popups
A small is ideal as more content can be displayed in the popup. Also, small buttons are less likely to get in the user’s way while clicking. The objective should be to convince users to click, not force.
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Display Full-screen Popup on 2nd Page
Google advises avoiding hiding any content. Therefore, if you want your popups to consider modern SEO rules, it’s best to display your full-screen popup on the 2nd page. Also, you can display it when users show intent to leave. On average, exit intent popups convert at around 4% to 5%. Though this may not sound much, it’s still higher than landing pages and display ads.
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Use a CTA on Every Page to Trigger Popups
CTA-triggered popups are your final option for using popups to convert visitors on mobile. In this case, a reasonable-sized call-to-action is displayed to the user on each website page. When clicked, the real popup is launched.
3. A Visible Design is Crucial
The design will play a vital role in convincing users to click through. Therefore, you must keep the following factors in mind for the best results.
- Limit Visuals
- Choose an attractive and colorful CTA
- A visible background is necessary
- Add visible and clickable closing options
Keep your popup design simple and straightforward. Users are more likely to convert if they can easily understand what you’re asking them to do.
4. Choose your Words Wisely
As you have limited space and the attention span on mobile is usually shorter than on desktop, you need to save users’ time.
Therefore, it’s better to stick with actionable and short words like “Send,” “Sign me up,” and “Submit” instead of the long CTA you’ll see on the desktop.
Designing for Mobile Popups
When it comes to creating mobile popups, design is key. You want to ensure that your popup is visually appealing and easy to navigate; otherwise, people will be less likely to interact with it.
Here are a few tips for designing your popup:
- Keep It Simple.
Try to cram only a little information into your popup. People will need more time and patience to read it.
- Make Use of White Space.
Again, you want your popup to be manageable and manageable. White space will make it easier for people to read and interact with your content.
- Focus On the Call to Action.
Your call to action is the most critical part of your popup, so make sure it’s front and center.
- Use Typography Wisely.
The typeface you choose can significantly impact your popup’s overall look and feel.
Testing Your Mobile Popups
You’ve put in the hard work and designed a fantastic popup for your mobile site. But before you hit publish, it’s essential to test your popup to ensure it’s working correctly.
You’ll first want to test the popup on different devices to make sure it looks good and functions properly on all screen sizes. You should also test the popup on different browsers to ensure it works correctly on all platforms.
Once you’ve tested the popup on different devices and browsers, you’ll want to check the loading speed. A slow-loading popup is going to frustrate users and cause them to leave your site. Use a tool like Pingdom to test your popup’s loading speed and ensure it’s loading quickly.
Finally, you’ll want to test the conversion rate of your popup. Use Google Analytics to track how many people are seeing the popup and how many people are converting. If you see a low conversion rate, you may need to make some changes to your popup.
Testing your mobile popups is essential to ensure they work correctly and convert well. You can increase your chances of success by taking the time to test your popups.
So, there you have it—a few tips on how to create mobile popups that actually convert. Just remember to keep it simple, use images sparingly, and make sure your CTA is clear.
Wrap Up
Creating mobile popups that convert can be tricky, but it’s doable. You just have to make sure you’re considering the user experience, using the right colors and images, and having a clear and concise call to action.
If you can nail those three things, you’re well on creating mobile popups that actually work. So go out there and give it a shot—you might be surprised at how well they can work.
