If you have a mobile app for your business but are unable to market it to the right audience, all your hard work will go to waste. Therefore, you need to think about how you’ll convince your target audience to download your app, use it and even refer it to their friends. This process is known as mobile user acquisition.
User acquisition for mobile apps is the process of acquiring new users for your app. This can be done through various marketing channels, such as paid advertising, organic search, social media, etc. The goal of mobile user acquisition is to acquire high-quality users who will engage with your app and continue using it over time.
Several different metrics can be used to measure the success of a UA campaign, such as cost per acquisition (CPA), return on investment (ROI), and lifetime value (LTV). Mobile user acquisition campaigns need to be carefully planned and monitored in order to be successful.
There are many ways you can work on attracting more users to use your app. In this post, we’ll provide you with the best mobile user acquisition techniques so you can make the most out of your brand’s mobile app.
1- App Store Optimization (ASO)
The technique of making mobile apps more discoverable to appear higher in app store search results is known as app store optimization. Making your app more visible to potential consumers is the key to ASO. Similar to being on the top page of Google, having a high ranking in the app store search results increases your chances of getting found.
It has been projected that 561 million apps are downloaded daily from app stores, per the reports. If done correctly, ASO may provide your app with quality traffic.
Search Discoverability and Conversions Optimization
With the help of A/B testing, you may determine which page components best encourage site visitors to download and use your mobile app.
Translate App Store Pages
It is possible to localize the app store pages for each target market size, including search terms. At least 31% of app income comes from North American users, and localized welcome pages and search terms can increase app downloads by as much as 767%.
Concentrate on essential page components
It uses a mix of captivating and eye-catching images, creates a distinctive app symbol, and develops an exciting app description that may leverage significantly inside the App Store Rankings. It also uses top keywords in the title tag.
2- Email Marketing
According to the latest reports, 81% of emails are now opened on mobile apps, so there is a huge opportunity to leverage customers and prospects of your app. You can use email marketing tactics to promote your brand content strategy, share product updates, offer multiple discounts, and type upcoming events.
Hence, email is also classified as a seamless way to connect with your target audience in a more personalized way, whether it’s a happy birthday email, a custom offer, or a personal recommendation of content.
3- Organic Mobile User Acquisition
Getting users organically is always considered the best strategy. Not only is it cost-effective, but it is also beneficial in the long run. Launching an attractive website, staying active on social platforms, and generating traffic on your app store page, are great strategies to grow users organically.
4- Paid Online Marketing
Paid online marketing is a great way to market your app and attract a massive audience. You can run paid ads on social media channels, 3rd party platforms, or launch PPC campaigns via Google Ads.
Make a Series of Landing Pages for Mobile Apps
Additionally, it generates a number of landing pages for mobile apps intended to convert users who frequently click on your adverts. Additionally, it’s recommended that you give a thorough explanation of your app’s features and value proposition. This will convince users to click through, download, and use your app.
Audience targeting is used
Suppose you want to make advertising more tailored to your target audience’s demographics, interests, actions, and types of devices. Consider the scenario if you don’t narrow your target audience down enough. Facebook also suggests a target audience of at least 100k in that situation.
Make advertising specific to different funnel levels.
You can nurture potential customers from awareness to download or purchase your software if you build distinct advertising and CTAs for each stage of the process.
5- Influencer Marketing
Are you looking to win your target audience’s trust and gain a following can be incredibly difficult, especially when you’ve just entered the market segment? Suppose you want to tap into an influencer who has already established a relationship with your target users. In that case, you can also increase your credibility and brand awareness sustainably and precisely.
In particular, 33% of users have said they downloaded an app because it was recommended to them for mobile user acquisition, as per the following factors:
Improve your storytelling
With the influencer, share the tale of how your app fits their life and gradually influences the issues and preferences that matter to them and their audience.
Choose the Proper Platform
YouTube or Facebook, which would you pick? A well-known blogger or an Instagram star? It would be best to consider where your target audience spends valuable time when selecting a platform.
Pick Your Influencers Wisely
Consider influencer marketing as an exclusive collaboration in accordance with the extensions of your brand. While being choosy, you must also give influencers the creative flexibility to portray your business in a way that works for their audience and brand.
Final Words
In order to increase your app users, you have to focus on using the mobile user acquisition techniques mentioned above. Without a good plan, you won’t be able to encourage people to use your ad. So be careful while crafting your next marketing plan. In addition, once you have captured users’ attention, you should focus on developing a long-term relationship with them.
If you want to attract new users to your mobile app, have a look at APPExperts Profile here
