Technology development is becoming increasingly important as you need modern features to keep up with user retention metrics. The most difficult circumstances arise when we see new apps being released on a daily basis with more innovative and appealing features than the previous version.
User retention appears to be critical to the success of a mobile app. There is a demand for an app with gradually appealing features, such as design improvements, new graphics, and benefits. Thus, app personalization meets user needs by improving functionality while maintaining your mobile app’s overall user base.
How Does App Personalization Work?
The goal of app customization is to develop a mobile application that caters to the preferences and needs of its users, with a focus on the target market. Mobile app personalization, like proper personalization methods, aims to provide users with custom-made practices to their needs and rights.
The Importance of App Personalization
Introducing new applications that differ from previous ones and offer appeal and distinctive features drives the demand for app personalization.
According to the study, there are nearly 15 missing apps in the app store or play store. Users download the apps, and 66% of them are deleted after only one use due to their ambiguous functions.
Those who do not delete it keep the app on their phones solely for aesthetic purposes. However, given the fierce competition, app designers must put in a lot of effort to make their apps user-friendly. In order to increase user traffic and attract users who will use these features frequently, the app designer must update the app with the customer’s requirements and expectations in mind.
Let’s take a look at some of the tried-and-true methods for customizing mobile apps:
Personalize The Onboarding Process
Changing the onboarding procedure is the most effective and precise way to adapt the app’s user experience. Consider the installer’s data points, such as where he came from, what he was looking for, and what motivated him to download the app.
This will allow you to create a one-of-a-kind user experience for the app that highlights what it offers while also giving the user the impression that his preferences are considered. Beats, for example, bases some of the information it requests from its users on the services they offer. To make their first experience with the app more personalized, they ask them to tell them a little bit about themselves and the music genres they enjoy the most.
Incorporate Push and In-App Notifications
It’s important to stay in touch with your app’s users. You must constantly notify customers when a new feature is available, recommend in-app purchases, and provide hints and recommendations to make the app more useful and engaging for them. You can create plenty of campaigns that increase the average time a user spends using an app by including in-app alerts.
Push notifications encourage users to return to the app for additional sessions. Push notifications are an easy and quick way to keep your app at the top of users’ minds and entice them to use it. Marketers are encouraged to create customized push notifications using the tools provided by their companies to capture the user’s attention and keep him using the app.
Although the challenge is carefully analyzing your user data to determine the optimal frequency at which you should send these notifications, it ensures that you provide value every time you interact with a user.
Create A User Community
People are motivated by people, not businesses, so instead of using social media to manage communities, consider creating an in-app community. This allows your users to interact with one another, share their experiences, and collaborate to find fixes for common bugs without requiring your constant intervention. This will enable you to keep users on your app for longer and eliminate the risk of data loss when switching between platforms.
Using these communities to share tips and techniques, give your potential users a place to network, and deliver contextual and personalized content will improve their experience with your app and increase its retention rate.
Encourage Specific Actions
Incentives are an essential component that can significantly boost app users’ motivation. You need to dig into your user data to understand how your users interact with your app, where they lose interest, and which features you should prod them to interact with at a specific rate.
You must interact with the feature; creating a campaign that offers users a small incentive to complete their intended action does not necessitate less contact. They could not enable this at any level or feature. It provides gift cards for anything that corresponds to your app’s goals, marketing budget, and cost preferences.
The User’s Feedback On App Enhancements
Nothing beats knowing that a company values your ideas and criticism. You must target your consumers on social media platforms with an in-app campaign that uses the appropriate messaging and timing to convey what they want to see in the app.
You must place the data points from their response and try adding multiple suggestions to your program. It would help if you also chose what is relevant and feasible to keep them in the optimal position, assure them of increased exposure regularly, and watch your increase in retention rates. If you haven’t already noticed, Facebook frequently notifies users about app updates.
The only way to increase sustainability in this market niche is to build a loyal customer base. Instead of committing to your app and assisting you in monetizing it through conversion, these users should become brand ambassadors for you. What additional personalization and expansion techniques do you think your apps should use?
You can send us an email with your suggestions, and we will gladly take into consideration any ideas you provide.