The mobile application market continues to grow significantly, with almost 1.85 million distinguishing smartphone apps for users to download in 2023. As user behavior has evolved, the mobile app conversion rate techniques that apply to mobile app products and marketing concepts differ from those that can be applied to websites.
It is an essential explanation of why you should consider differentiating tactics for each platform. However, can the techniques be easily implemented to leverage mobile conversion rate optimization? Before delving you to go ahead into the main course, let’s take a review of the essentials of mobile conversion rate.
What is the Conversion Rate for Mobile
The mobile app conversion rate highlights the efficiency of your mobile applications’ lead generation strategy. A significant objective of mobile conversion is to increase the number of mobile visitors who want to convert into paying customers. In this case, the conversion may consist of the following aspects:
- Sign-up for a newsletters
- Visit a webinar
- Buy a product
- Any action that draws the user’s attention to the sales funnel
The user’s contact with your ad, mobile buy screen, or free product listing results in a mobile phone action that you’ve known as the potential for your business, including product purchase.
Calculating the Mobile Conversion Rate
If you want to measure the mobile conversion rate, you need to apply the formula below:
Conversion Rate = (Conversion / Visitors Total) * 100
For Example, If your app has received 12,200 visitors over two months and 320 can be easily able to convert, this results in a conversion rate for three months at around 2.6%
Tips to Increase the Conversion Rate of Mobile Apps:
Following are some of the tips and tricks to increase the conversion rate of mobile apps:
1- Simple and Easy to Install Your App
If a potential customer is in the stage of converting, a minor hurdle can easily prevent them. Hence, it can easily streamline the installation and access procedures as much as possible. Your lead generation can-capture process is the quickest and simplest area for increasing your conversion rate.
Hence, the less information you need to request from your potential customer, the greater your conversion rate will be increased to the next level. It makes the sign-up forms simple and functional to establish a climate of trust and gives support information. This decrement leads to abandonment.
2- Drive Application Process
Mobile users are less potent than desktop users, and the ideal app loading time should be one or two seconds. Approximately 70% of consumers claim that the speed of a web page drives their inclination to purchase.
A slow-loading application decreases customers’ likelihood of returning instead of picking up your competitor. Also, you can try a few aspects to leverage the speed of your app and maintain or increase your mobile conversion rate. You can employ a mobile-friendly theme compatible with your website’s desktop variant.
3- Mobile Campaigns
The wide variety of mobile visitors has an impeccable conversion potential. Almost 50% of eCommerce app internet traffic in 2023 will be generated from mobile devices, including web and mobile applications.
Adding a promotion in a campaign proceeded toward your target audience will be a great idea to differentiate yourself from a broad sense and diversified competition. Also, you do not need a distinct landing page or mobile app to add a comparable marketing strategy.
It also helps you build a campaign represented on a mobile or a prevalent marketing website while using a unique discount code and achieving a higher mobile conversion rate.
4- Positioning and Wording of CTA
The Call-to-Action (CTA) buttons, as implacable by their name, motivate your visitors to take a specific action. CTA buttons should be present on each page and evident to potential visitors. Hence, there are three factors to consider in designing the following CTAs:
- A CTA placed above the flap is considered more effective than one added below the fold.
- Color and Shape: Your CTA shouldn’t be blended with your remaining website. It should stand out with the color and shape of the button you have selected, making it easy to attract the eye.
- Makes it impeccable-oriented: Multiple CTAs have a poor version, “download,” “click here,” and “Proceed,” i.e., dull and boring are not action-oriented as well, you need to make them benefit-oriented such as “Download my eBook,” “stay connected,” or “Show me more,” and many more.
5- Separately Market your App for the iOS and Android Platforms.
Eventually, while the Google Play Store and Apple App Store offer relevant services, the traffic to each platform is distinguishing. As an app owner, you must benefit from the marketplace.
You need to learn each app store’s numerous features and characteristics and the strategies of each user base. Also, it would help if you marked their purchase behaviors, skills, and responses. You must ensure that your marketing tactics benefit from such characteristics and relevant aspects.
Success on one platform may inspire optimism on another. Still, it isn’t guaranteed success on all platforms. To do this, distinct strategies must be developed. Several al WordPress plugins are available for download that converts your website into an iOS and Android-based mobile application.
6- Improve Mobile App Localization
The process of setting local geographic regions, cultures, and influence in order to appeal to consumers from diversified locations. This stage is needed for the app owners who want their products to expand internationally and have a global presence. It also increases the number of end-users you serve and the available number of downloads.
7- Highlights your App Screenshots in App Stores
Providing app screenshots on the app store increases the credibility and users’ trust. You must take screenshots of your app on multiple app stores, including Google Play. It also attracts more users by expressing that your application is available in multiple countries and multilingual languages.
The users may not understand your tone or don’t have any desire to download an app from a country in which they don’t reside. Therefore, if you highlight that your program is available across the globe, they may be more interested in downloading it. Also, you can use apps such as screenshot builder to generate these images instantly.
8- Request Ratings and Opinions
Customers enjoy making informed decisions via reading the app reviews and ratings. The ratings and reviews provide the app builders with free publicity. It also enhances brand exposure and generates enormous leads; it is also considered a potential marketing strategy to motivate app users to leave a review or rating.
The greater essence of your app’s popularity, the more installs you can quickly receive. Also, you can obtain some high-value users to promote your app engagement tools, including in-app stories to motivate people to discuss your app. A large number of ratings and reviews enhances your mobile conversion rate.
9-Multiple Payment Methods
Multiple payment methods are a precise feature that improves usability and user experience. Not all website visitors access the same payment methods; some accept debit cards, while others accept credit cards, including PayPal, Stripe, and the square payment method.
If your website only accepts a single payment form, such as credit cards, you must exclude potential clients using PayPal or other payment methods.
10- Perform Frequent App Analysis
Precisely, the Google Play and App Store are dynamic, and the features that work currently are unlikely to work when the next updates arise. Also, you should test the functionality of your app frequently to keep yourself growing and updated in the market segment. Constant testing is key to achieving an impeccable mobile conversion rate.
Also, this translates to regularly tracking and re-evaluating your methods to attract and convert your users. It would be best if you strived to analyze data regularly while implementing the strategies and improvements to leverage conversion rates. Targeting your most loyal app users also keeps them consistently interested, especially if they appear interested on a long-term basis.
How to Leverage Mobile App Conversion Rate
Do you have challenges implementing adequate mobile app conversion rate optimization tactics? However, adding tips and strategies to boost your mobile conversion rate can be overwhelming. At the same time, they effectively increase app conversion rates; implementing them takes considerable time and effort.
Mobile app conversion rate isn’t exactly a guaranteed number that single-handedly makes your app a gradual success. It also shows you whether your current marketing strategies are bearing diversified results or you need to add some changes. As an app owner, you need to analyze and understand the factors affecting your conversion rate and how to change them.
